RUKA Hair

Hi! I am the COO and co-founder at RUKA, where the vision is to reshape the hair narrative for black women and raise the standards for beauty, one solution at a time. Though I cover overall ops, the focus areas closest to my heart at RUKA are community experience, product development, and digital. Before RUKA, I studied Bioengineering at Imperial College and then worked at Digital McKinsey primarily in digital strategy, transformation and venture building. In all the spare time I don't have, I like to write and sing R&B music, create and share beauty content on Instagram, and (meticulously) plan my next travel adventure.

My dream is to make brands for the underserved consumer. The consumer who looks just like me. I'm starting that life long journey with a strong part of my identity, hair. If you'd like to learn more about RUKA and how it will change the black hair industry, drop me an email on tendai@rukahair.com